See on Scoop.it – Digital Marketing by E-Marketing Vision
Google research reveals 50 percent of consumers who search on tablets or computers will also go to a store within one day. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.
Natalija Princeva‘s insight:
Mobile to store is a great selling power, underexploited still. A tip: users expect you to optimise your ads for local market.
See on searchenginewatch.com