See on Scoop.it – Digital Marketing by E-Marketing Vision
If you run a smaller website, it can be frustrating to know your site has better content, but you aren’t getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?
Natalija Princeva‘s insight:
The key to the better ranking of the smaller websites: concentrate on your niche and update as much as you can. I think we are entering the age of narrow specialisation SEO, if you want to stand out, go vertical.
See on searchenginewatch.com