One Size Does Not Fit All: Driving Conversions Through Audience Analysis

By adminscoop In Scoop.it On 14 septembre 2015

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It’s no longer just « we need more content, » but « we need the right kind of content for the right kind of audience at the right time in their journey. » Sarah Gurbach details research tools and strategies for understanding your audience.

Sourced through Scoop.it from: moz.com

"If your content is for everybody, then your content really is for nobody." An excellent article on analysing your audience. 

See on Scoop.it – Digital Marketing by E-Marketing Vision

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